Last Friday morning, while I was taking a quick peek at our Twitter feed to see what was happening in the world at large, and specifically Winnipeg, I noticed a tweet go by from Joseph Ranseth. Mostly what caught my eye was the web address…www.givingkicksass.com. I had to click through and see what was going on. And it turns out that what was going on was pretty big news.
The day before, The United Way Winnipeg had announced that they were projecting to fall about $300,000 short of their fundraising goal. This news had upset Joseph & unlike many of us who hear disturbing news do nothing, Joseph made this video calling all Winnipeggers to help the United Way.
What struck me was that while I was battling traffic to get home, Joseph was fighting to help out a charity whose mission it is to ensure that every Winnipegger has the kind of life that many of us, myself included, take for granted. It reminded me of one of my favorite quotes about taking action…
“Fern was up at daylight, trying to rid the world of injustice. As a result, she now has a pig. A small one to be sure, but nevertheless a pig. It just shows what can happen if a person gets out of bed promptly.”
― E.B. White, Charlotte’s Web
I was so moved by Joseph’s call to action that I knew I had to find a way to help out. So I rounded up our sales & marketing team here at Gourmet, and we put our collective heads together and came up with the following. From now until December 31, 2012 we will be donate $1 from each bag of Reunion Island 12oz whole bean coffee to The United Way. In addition, we have contacted Reunion Island and they have agreed to match our donation for a total of $2. Each bag is only $10, while supplies last, a minimum of 20% off our regular retail price. Even better is that there is no tax on coffee. So your $10 gets you some great coffee just in time for Christmas or New Years morning and $2 from your purchase will go to The United Way to help them do great things for our city.
What’s next? Simply come down to our offices at 1485 Erin Street during our regular business hours of 8 am to 4:30 Monday through Friday and pick up a bag or two or more! The hardest part will be trying to pick which coffee you take home!
If you want to do even more, you can click here to make your own donation to The United Way.
What struck me was that while I was battling traffic to get home, Joseph was fighting to help out a charity whose mission it is to ensure that every Winnipegger has the kind of life that many of us, myself included, take for granted.